I eat meat, and am also turned off by these products. They are a facsimile that just doesn't sit well.
However, I would eat this if it was blended/bulked out a real meat product. Like a burger that was 50% "real" beef and 50% "fake" beef.
I think this has the big opportunity as a filler to reduce the amount of meat eaten as a whole. I don't understand who the current consumer target is supposed to be, if not meat eaters who should eat less meat (for any reason; health/environment/economoy/etc.)
However, I would eat this if it was blended/bulked out a real meat product. Like a burger that was 50% "real" beef and 50% "fake" beef.
I think this has the big opportunity as a filler to reduce the amount of meat eaten as a whole. I don't understand who the current consumer target is supposed to be, if not meat eaters who should eat less meat (for any reason; health/environment/economoy/etc.)