Because meat (particularly beef and lamb) is environmentally disastrous and ethically problematic, but a majority of people really like the taste and wouldn’t want to give it up.
Hence the desire to make a product that tastes like meat but is less environmentally damaging and doesn’t have the same ethical concerns.
You may not like the implications (as someone who really enjoys meat, I don’t) but the environmental arguments against red meat are pretty compelling.
Hence the desire to make a product that tastes like meat but is less environmentally damaging and doesn’t have the same ethical concerns.
You may not like the implications (as someone who really enjoys meat, I don’t) but the environmental arguments against red meat are pretty compelling.