It's kind of a gimmick, but when I first used it I was shocked by how innovative and polished it was. One of those things that's not for everybody, but I'm glad it exists and whatever team worked on it was given space to experiment.
This has been out for a couple years. It's kind of fun, but if you want to do more than one player it would get pricey. You need a switch per vehicle, and each vehicle costs $99.