Yeah, it's not just eggs. My grocery bill has definitely been greatly outpacing the official inflation figures, which are already high. Double or triple that rate, I'd say.
I dunno what else is in the bucket they use to calculate it. Maybe that other stuff is cheap (TVs? Furniture? Other stuff I don't need to buy all the time, I suppose?). I've always felt like grocery costs were going up quite a bit faster than inflation, since I started shopping for my own groceries in the early '00s. Like, they definitely weren't rising at merely 2-3%/yr in the pre-Covid years. It's just super-painful now because the increases are so extreme.
Question is how you get people who aren’t seeing large price increases to join such an app. It’s easy to imagine a world where only the people above the mean in inflation search something like that out, giving off a false impression of numbers being cooked by institutions that use more complete methods.
Just have to add a bit of value in some way. For example, if I could just take a picture of my receipt after shopping, and a 'budget' is filled out for me automatically, so I can track my spending, I'd use the hell out of that.
Doesn't have to be much if a value add. Just something.