Salesforce (SFDC) provides the customer relationship management (CRM) solution where your entire sales team will view prospects and do data entry on their status in the sales cycle. People build entire industry-specific solutions on top of its (IMO horrid) API and have been doing so since the early 2000s; they had an App Exchange long before Apple had a consumer-facing App Store: https://9to5mac.com/2011/08/26/salesforce-boss-tells-a-story...
It's absurdly complex and had a reputation for being annoyingly slow for any user interaction (though reportedly that's improved in the recent half-decade). If your needs are unusual (say, for a B2B2C multi-sided marketplace where dynamics are counterintuitive and your schema constantly changes) it may be difficult to iterate fast enough with Salesforce. But if you're doing any kind of B2B sales, and you want something that everyone knows, that will grow (however painfully) with your organization, it's the default choice.
Also worth noting that they acquired Slack last year for $27B, and overall have a $128B market cap.
It's absurdly complex and had a reputation for being annoyingly slow for any user interaction (though reportedly that's improved in the recent half-decade). If your needs are unusual (say, for a B2B2C multi-sided marketplace where dynamics are counterintuitive and your schema constantly changes) it may be difficult to iterate fast enough with Salesforce. But if you're doing any kind of B2B sales, and you want something that everyone knows, that will grow (however painfully) with your organization, it's the default choice.
Also worth noting that they acquired Slack last year for $27B, and overall have a $128B market cap.