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I feel like to an extent that is the usual response to any sort of attempt at disruption.

For example, prior to Falcon 9 the argument used to be that SpaceX too would have to either succumb to relying on expensive cost-plus contracts or go bust like all other space companies before them. Yet, as they pushed up against that attitude and tried their own approach, they became successful and set the model that has now led to hundreds of new private space companies. Similarly, the argument against reusing F9 was that it wouldn't fly often enough to pay for reuse.

Thus I think that it isn't too crazy to consider that maybe with all this fiddling around they might stumble upon a more healthy model for social media for their scale. Especially considering that this environment of a large platform with an existing userbase undergoing said change is very unique (in that most other attempts at healthier social media have failed in part due to not being able to rely on pre-existing network effects).

Maybe they'll still fail, but I think it's still worth trying (even if it kills Twitter) rather than just appointing another 'expert' to continue to make things worse. Especially because it isn't my own money on the line :)




It certainly would be a fun experiment. But the dynamics are so quite different from what he usually deals with.

Lets start with employees... both Tesla and especially SpaceX had hordes of people wanting to work there. I don't currently see the same for Twitter, and Elon just removed a bunch of talent.

Customers are also widely different. Tesla were enthusiasts willing to overlook drawbacks and oopsies. SpaceX was few high value ones like NASA, and by now have a great track record, not to mention the price. Instead of believers in the company mission, many twitter users are just average people. They will complain. They might leave due to drastic changes. Sure, there is a strong network effect. But Musk payed a lot of money for that, should he really risk it all?


>Lets start with employees... both Tesla and especially SpaceX had hordes of people wanting to work there. I don't currently see the same for Twitter, and Elon just removed a bunch of talent.

I don't know of anyone who is clamoring to work for Twitter now but the people he fired definitely don't seem like the type you're describing either. I think he views the majority of Twitter to be inmates running the asylum.

The real question is will he be able to find replacements that share his vision/passion for Twitter like he did with those companies. Twitter seems a lot less prestigious than SpaceX or Tesla.




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