I have no idea other than cult of personality. People really seem to take people like Musk and Trump at face value, as if their comments, philosophies, beliefs, positions, etc. are thoughtful things they stand behind and something more than what they really are: mouthpieces to shape what they want at a particular moment or to just blatantly confuse people. It’s a tactic out of Russia’s political playbook. I highly recommend Adam Curtis’ Hypernormalization.