It's cheap and pretty much does the job from what I hear. Obviously the author's and his family's experience was a bit worse than most people report. But honestely, returning something is a huge pain in the ass. It requires work and backing out of a decision. Very few people ever bother returning things. Just like some percentage of people never mail in rebates.
With apps, you can offer a 100% satisfaction guarantee, it will increase conversion, and few people will ever take you up on it. It sucks that it means a business doesn't have to please everyone completely, but the business is in it for the money anyway, not pleasing everyone. I think, from a business perspective, it was right to launch and capture the holiday sales. Subsequent versions will get better. I have a first generation Kindle and later versions blow it away. My version has freaking black text on a dark gray background, worse than cheap newspaper.
With apps, you can offer a 100% satisfaction guarantee, it will increase conversion, and few people will ever take you up on it. It sucks that it means a business doesn't have to please everyone completely, but the business is in it for the money anyway, not pleasing everyone. I think, from a business perspective, it was right to launch and capture the holiday sales. Subsequent versions will get better. I have a first generation Kindle and later versions blow it away. My version has freaking black text on a dark gray background, worse than cheap newspaper.