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This is product management 101 (or product marketing 101). I in no way mean that as a criticism -- this article is fantastic and it's amazing how many sites get it wrong. On many of the sites the writer is criticizing, you can almost feel the tension between the marketing and product departments, even for well-established software.

Two tangents: 1. I wish this article contained examples of sites that do it great vs. sites that doo it terribly. It looks like that might be part of this writer's paid plan (or paid workshop), but it's unclear if this will be delivered in an easy-to-use table or delivered like shrapnel in multiple newsletters.

2. Probably not the scope of this article, but someone needs to do a deep dive on how opaque the pricing is on almost every site. "Contact Us" is not helpful. I get that the range of prices for enterprises is a massive spectrum, but maybe provide that spectrum without reveling which companies are on those plans.




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