I don't think it takes guts. I think it takes your CFO making some financial projections and your PR lead screaming at you for screwing up.
This isn't a very "authentic" feeling turnaround. It feels like PR damage control, which is exactly what it is. Its pretty clear looking at their Twitter account that Godaddy doesn't really understand social media, and from this response they don't understand PR in 2011.
This isn't a very "authentic" feeling turnaround. It feels like PR damage control, which is exactly what it is. Its pretty clear looking at their Twitter account that Godaddy doesn't really understand social media, and from this response they don't understand PR in 2011.
In regard to their Twitter responses: http://news.ycombinator.com/item?id=3386961