The ad campaign SpaceX is buying to promote Starlink is called a Twitter “takeover.” When a company buys one of these packages, they typically spend upwards of $250,000 to put their brand on top of the main Twitter timeline for a full day, according to one current and one former Twitter employee who asked to remain unnamed because they were not authorized to speak on behalf of the company.
Which means 160k spent is actually well below typical deal and these deals are pretty normal for Twitter. So one may actually be worried that maybe SpaceX got a deep discount or something.
Okay but how is that still not a bunch of ads? Do you think it's one ad for $160k? Or maybe like many ads? Perhaps it's so many ads we can call it a 'bunch'?
I have no idea how many ads is that. Could be just one ad on the top of the timeline (which obviously would be shown to many people). The point though 160k spend is not a huge deal - actually below what usually happens with ad campaigns on twitter.
