most of crypto/segments of wallstreet are a giant scam using mathematics to make money, any pr is good for them. It is like that wall street movie quote "You got ninety percent of the American public out there with little or no net worth. I create nothing. I own. We make the rules, pal."
It's Enron accounting all the way down. Except in Enron's case the accounting was actually creatively done to dodge regulators. These guys didn't even have that to worry about.