Yes - the problem of structure! That's the problem we're trying to solve with Decal. I've posted this link above but I'll stick it here as well so you see the reply: http://www.decalcms.com/page/Take_the_Decal_4_minute_challen... it's a pretty early prototype of how our "designer platform" will allow you to deploy structured, editable websites. I'd love to hear your feedback.