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Well he did cut Stadia, which had a sizable team working on it.



The fact that Stadia even launched was a failure.

The most basic of market research would tell you that in gaming, content is king. And with Google's track record of cancelling products, nobody would trust what they offered even if it was vastly technically superior.


Not only content, go check GDC talks from Google.

While other platform vendors have technical stuff, some of it deep dives into their technology stack, Google's ones are mostly about Play Store, KPIs, and when technical, very superficial, where a blog post would be enough.

How can a studio thrust such company into having what it matters to launch a AAA tile, while being asked to rewrite for their platform.


Honestly, I don't know if that's a totally fair take. I purchased exactly one game on stadia and have zero regrets (particularly since I'm apparently getting a refund - but that's a bonus, really). I was definitely the target market and it was, in theory, the perfect product for me.

The only problem is I may have been the only person in the target market so that wasn't going to work financially... And even I was going to have an exceptionally low LTV at maybe one game purchase per year (or less). And if they charged a monthly subscription, I'd never do it. So, yeah, terrible business.

But Google's track record wasn't a showstopper for me on a toy. It's different for business stuff like GCP.


Stadia should either not have been released, or vastly better supported. Sundar took the middle route of saying yes to the idea, then letting the accountants run it into the ground. Worst of all worlds.




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