At the time, this was widely derided as a "fake MSRP" because there were no cards available at the official MSRP and said the $700 FE was the real MSRP.
(even Zotac and EVGA tossed another $20-40 on the MSRP and those specific models were unobtanium for almost a year.)
$725-750 was considered a good deal for an aftermarket 1080 at launch, if you could even find one. Sometimes they went up to $800 or higher from scalping/demand.
If we take that $700 figure in June 2016... the launch price of a GTX 1080 is equivalent to $862 today. And those prices go even higher ($985) with launch scalping.
As a meta-commentary... it's funny how people shift back and forth between the numbers that support their case, like at the time people were super mad about this whole fake-MSRP business, and now Pascal MSRPs are cited unironically as comparisons for the current stuff... but you couldn't actually go buy anything for MSRP for Pascal for at least six months.
I knew someone on another forum who was so upset about the whole thing that they called it the "holodomor launch"... cause being forced to use a GTX 970 instead of a GTX 1080 is just like when millions of people starve to death. People have buried the memory but the enthusiast segment was not happy about the Pascal launch either, at all, but today it's held up as a model launch with model pricing.
(even Zotac and EVGA tossed another $20-40 on the MSRP and those specific models were unobtanium for almost a year.)
https://api.pushshift.io/reddit/search/comment/?q=msrp&subre...
https://api.pushshift.io/reddit/search/comment/?q=msrp+1080&...
$725-750 was considered a good deal for an aftermarket 1080 at launch, if you could even find one. Sometimes they went up to $800 or higher from scalping/demand.
If we take that $700 figure in June 2016... the launch price of a GTX 1080 is equivalent to $862 today. And those prices go even higher ($985) with launch scalping.
As a meta-commentary... it's funny how people shift back and forth between the numbers that support their case, like at the time people were super mad about this whole fake-MSRP business, and now Pascal MSRPs are cited unironically as comparisons for the current stuff... but you couldn't actually go buy anything for MSRP for Pascal for at least six months.
I knew someone on another forum who was so upset about the whole thing that they called it the "holodomor launch"... cause being forced to use a GTX 970 instead of a GTX 1080 is just like when millions of people starve to death. People have buried the memory but the enthusiast segment was not happy about the Pascal launch either, at all, but today it's held up as a model launch with model pricing.