This is a lesson I learned from Vinod Khosla - who by most metrics knows what he is doing. In nascent markets user acquisition costs rise quickly. In network effect businesses, switching costs are high.
So should you lower your burn? Not necessarily. Ask yourself just as often "should I increase my burn."
Another way to look at it is "Am I burning effectively?". If you're being honest, the answer is usually no. Unless your money is free, a lot can be achieved with no new burn. I like to keep tinder (cash) dry until we've found a way to be effective and then invest in it heavily.
Put another way, it doesn't matter what your burn is if you've got your rockets pointed in the wrong directions.
This is a lesson I learned from Vinod Khosla - who by most metrics knows what he is doing. In nascent markets user acquisition costs rise quickly. In network effect businesses, switching costs are high.
So should you lower your burn? Not necessarily. Ask yourself just as often "should I increase my burn."