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But it's important that these issues are discussed publicly. Here the point is not the embargo per se, but the fact that TechCrunch is deciding the embargo date, which might be really counterproductive for the startup, if it suddenly starts to get traction.

When I first started in the startup world, I was stunned how the whole PR ecosystem worked. It and it's ethics should be discussed more, not less, so that both readers and new startups understand it better.




Startups, like TechCrunch, are free to refuse to embargoes or even break them altogether if they think the extra publicity is worth more than building bridges with one media organisation.




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