Also relevant is the inverse issue: Monday morning quarterbacks have the benefit of hindsight, but they don't have information that was and is available on the field. Hastings was clearly trying to solve a real problem that Netflix is facing–he didn't create Qwickster just 'cause he liked the name. Perhaps its licensing issues, perhaps its something else. Hastings gambled that the benefit of separating streaming from DVDs would be greater than the cost of the customers it annoyed. He was wrong, but that doesn't make him stupid.