The were defining (implicitly) their target market as their existing market. Unfortunately, this was serving not to expand but restrict the interest areas within their existing subscriber base.
This is a very common mistake. A canonical example would be the "when should we hold this meeting" question ... asked of a meeting's attendees (the answer will almost certainly be biased toward "when we're holding it now").
The were defining (implicitly) their target market as their existing market. Unfortunately, this was serving not to expand but restrict the interest areas within their existing subscriber base.
This is a very common mistake. A canonical example would be the "when should we hold this meeting" question ... asked of a meeting's attendees (the answer will almost certainly be biased toward "when we're holding it now").