Same here, this kind of "go-getter, overachiever" tone of voice in marketing seems a bit odd to the European audience.
Before I saw this comment by the parent, my impression was that the action-packed verbs (such as crushing) indicate that the subject mater is challenging and involves hardship. This attitude seems to come from a very stress-prone perspective, which, again, is a bit alien over here.
If I knew the first few mins of a standup were going to be a round table like "what's your all time fav book?", I would just join late.