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"You hire models and influencers"

The influencers can also be generated by AI (or even just 3D modelling), since so much of the marketing is digital. And it's already happening (mostly in asian countries):

https://www.dexerto.com/entertainment/ai-created-influencer-...

These videos are just demonstarting the concept design part created by something not even designed for this specific use case. It's true that making a product from a concept design is another problem. But it's not hard to imagine that AI could be trained specifically for this on actual design plans and using physically accurate cloth simulation in the training loop to generate something that could be actually built. After all if AI can improve protein folding predictions why not cloth folding :). (OK, it' not completely the same but both are about 3D structure).

We already have some pretty good sub-millimeter level cloth simulations (not using AI but could help AI): https://www.youtube.com/watch?v=Mrdkyv0yXxY

And of course people are excited when they have a new tool they can use, they try to find more usecases for it and some will work out some not. In this case they even have the open-source blueprint for the tool so they can finetune it for their own ideas.




There are issues with this, though.

One big issue is that big companies already with some regularity rip off boutique designs and then undercut them. Big data and harnessing AI will mostly make that situation worse.

Examples from Shein, a Chinese fast fashion retailer that already uses strategies like this: https://www.dazeddigital.com/fashion/article/55146/1/shein-f...




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