Another way to frame it (from the opposite direction) is a collective failure on "our" part (if there is such a thing as "us") to explore and promote genuinely interesting things just because they lack the sparkle of click bait on the outer surface.
Maybe it isn't that we "fall for" click bait, it's that we very loudly ignore stuff that isn't.
Either that we actively (doubtful) ignore non-click-bait, more that we are programmed (in some sense) to only pay attention to click-bait.
It is genuinely difficult to ignore things which sound alarming but usually either nonsense or much less alarming, than it is to actively investigate everything, whether it seems alarming or not.
The later is much more difficult but also a lot more fruitful - it is why Google News was so good, a simple collation of all news instead of only click-bait-y news, and why it is genuinely terrible now (mostly dominated by click-bait-y news again).
And again, an illustration of active versus passive - actively filtering google news feeds was fruitful, passively filtering led to algorithmic optimizations which ultimately favored high click counts and therefore more click-bait-y news...and ultimately at this point to being "click-bait highlights of the day", akin to some nonsense like yahoo or msn news.
An open source order management system is interesting to a certain number of people, but probably doesn't affect me personally. It sounds like another open web storefront builder if i had to guess based on the title.
An open source Amazon is a big deal, it implies that it aims to do what Amazon does, not just a repo you can clone and build an online store, and I might be placing orders there someday.
A distributed open source Amazon. Storing goods in people's rooms. Creating a distributed worldwide warehouse, kinda like P2P. With a fleet of uber-like delivery persons. Each participant gets a share of the profits.
Maybe it isn't that we "fall for" click bait, it's that we very loudly ignore stuff that isn't.