He gets some flack because his style looks like common, over the top, yt clickbait. But despite the occasional antics there’s a lot of substance behind his content. Other yt celebs are buying Lamborghinis and paying for stupid stunts. Linus just bought a $100k PSU tester.
No way he’d be as successful and be able to do things like this without it sadly. He definitely plays into it as well which I find funny. The community at first was a hit harsh on him for it but they know that’s how they’re able to afford everything.
Those thumbnails and clickbait titles definitely work.