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Perhaps the local boxing gym derives significant social capital from being decent beyond a contract. I'd count YMCAs in this too, at least where I'm from.

A brand name gym may offer a competitive and value added service at branch via equipment offered or rent bargaining, or financing of such, or network effects or being part of a larger organisationIt is simply a rent seeker that happens to be a gym. Some may seek to be this and the above, with varying degrees of flexibility in having both cakes and eating them.



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