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How Yahoo can beat Google (storagemojo.com)
12 points by toffer on July 5, 2007 | hide | past | favorite | 3 comments



Google beefs up on machine learning, language processing, and research people.

Yahoo beefs up on people who actually know how to use PHP like a professional.

It's a basic difference in culture.


Problem: People are lazy, Yahoo had way too many links on their homepage. While variety is nice, the first impression casual users get from Yahoo is "ok... where do I start?" For that reasons, so much of Yahoo's contents never get a chance to be viewed. To emphasize, Yahoo has great articles and analysis that are fun and interesting to read, Google doesn't.

Solution: Yahoo should change their homepage into something like Google, but add a second search bar with the label "What do you Yahoo to do today?" As someone types into the textbox, related Yahoo contents appear diretly (like the Vista search).

Bottomline: With a simple twist on the homepage, Yahoo does not really have to change much to become more popular than Google.


The last paragraph is out of nowhere. Nice.




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