This makes a ton of sense for B2C contexts, but my gut reaction is that the conversational approach might be too high friction in B2B contexts. To be clear, the friction I'm thinking of is this constant cadence of stealing/borrowing attention.
Perhaps this needs to be thought of as part of a larger communications strategy - who here is part of a SaaS that sends regular 'marketing' emails to existing customers? :)
Maybe the defaults (boiled down, the provided examples appear to be "opt-in" if you're not in, and "opt-out" if you are in) are designed to streamline the process so conversations are ignorable so that's okay?
Maybe I'm misunderstanding something! I definitely want to hear stories of this model working in the B2B space.
Perhaps this needs to be thought of as part of a larger communications strategy - who here is part of a SaaS that sends regular 'marketing' emails to existing customers? :)
Maybe the defaults (boiled down, the provided examples appear to be "opt-in" if you're not in, and "opt-out" if you are in) are designed to streamline the process so conversations are ignorable so that's okay?
Maybe I'm misunderstanding something! I definitely want to hear stories of this model working in the B2B space.