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At some point, companies need a CUCO: chief user consistency officer.

"No, we're not changing that. Your changes don't meaningfully improve the product enough to offset the disruption."




That's supposed to be the product owner.

Unfortunately I've noticed that "product owners" have become significantly less engaged with steering the product direction. I guess people either don't find it interesting, or they keep getting threatened by higher up and don't feel like they have enough power or own the product.




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