supabase are executing on social media at a higher level than stripe or snowflake right now. arguably at some point their brand may have to "grow up" but the underdog relatable feel is definitely a fit for getting developers invested in their journey/growth as a challenger brand vs Firebase and eventually AWS RDS.
as a business person/marketer you learn very quickly to distinguish personal preference from what is effective for the audience you are trying to serve (not saying that you should do anything and everything that works, as that path leads to darkness, but as long as it is authentic and has results there is some overlap).
also what suits you may not suit others. if you pull up a list of their top tweets of all time its all memes. the crowd has voted. and it got them enough of an audience, that when it comes time to launch their stuff, people actually pay attention: https://twitter.com/supabase/status/1554542300713426950 and they actually drive traffic to their videos https://twitter.com/supabase/status/1556201229222662155
supabase are executing on social media at a higher level than stripe or snowflake right now. arguably at some point their brand may have to "grow up" but the underdog relatable feel is definitely a fit for getting developers invested in their journey/growth as a challenger brand vs Firebase and eventually AWS RDS.
as a business person/marketer you learn very quickly to distinguish personal preference from what is effective for the audience you are trying to serve (not saying that you should do anything and everything that works, as that path leads to darkness, but as long as it is authentic and has results there is some overlap).