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They tried so hard to make it look like a political statement. And ofc the tongue and cheek references came off as spiteful instead of productive in convincing Apple.

They don’t care, they want to make it inconvenient so we’ll all jump aboard the iShip. Until the bold image that Job’s left wears if in 30 years (give or take?) they’ll get away with it along with lightening ports and every other mediocre capitalization that makes them reminiscent of their previous cutting edge former self. Back then, their proprietarization at the very least helped drew their brand image.

Google pretending to be good guys as if there was any other major player they’d be helping out in this campaign was funny though.




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