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I can’t take this site seriously. It says it’s ‘not about’ the green and blue bubbles.

It is, and it’s largely that Apple has a vested interest in making their ecosystem look so much better in general.

If I’m texting my friends with an Android and group chat, etc; isn’t working properly - I will automatically assume something about Android is broken, because it works perfectly to my other friends who use iPhones.

Apple will never - ever - ‘fix’ this, because it’s not ‘broken’, it’s a design meant to create the illusion that iOS is the better ecosystem.

iMessage is one of Apple’s most valuable psychological tricks to keep people within the ecosystem, or convert others to join in.

This is a waste of a call to action.

It will be about as effective as praying to Rain Gods for rain. :P

Apple has a massive vested interest in not fixing this ‘problem’.

There’s also a ton of cross platform messaging apps that already have no issues when used with each other - including popular open source ones like Signal.

The websites’ creator has their heart in the right place, but their mind is confused. This is all intentional on Apple’s part. It’s genius and they know it. They will never willingly stop a plan that is working so very well.




> iMessage is one of Apple’s most valuable psychological tricks to keep people within the ecosystem, or convert others to join in.

Perhaps a kernel of truth there, but the real success of iMessage is how it gives you all the features of a modern instant messaging platform without any hassle. Built in to the phone, same app as SMS with automatic fallback, available on MacOS, not limited to a phone#, etc.

Yeah, I can go download one of a number of other IM apps. A small fraction of people I interact with will be reachable on any given app, but a majority are reachable with iMessage. The network effect is very real.


Couldn't everyone have that ecosystem if they adopted a common standard?


> Apple has a vested interest in not fixing this ‘problem’.

Perhaps, you are right. Their vested interest is in making more $ for AAPL shareholders. The sands may shift. There are incoming regulatory pressures and what not.

However, it is still fair game to point out what is broken though. The Internet (such as it is) is full of opinions. It is not a waste. It is a perspective.


You've explained the subtext of the article. Which means the article did need to be written.


lol, in no way. The article has a call to action to try to get Apple to change course.

The author suggesting that indicates a total lack of comprehension to Apple’s plan and purpose/intention.

Calling for people to ask Apple to change this is like politely asking Opioid manufacturers to stop killing people. It’s profit. It has nothing to do with what’s best for the consumer.

My main point of the comment was not to explain the subtext of the article. It was to explain that the article just didn’t need to be written, and won’t change anything.


The audience isn't really Apple. It's regulators.


> This is a waste of a call to action.

Agreed. I can't imagine what the decision makers at Google thought this webpage would do? Will it suddenly make Apple implement RCS - I think not...

The only thing that might make Apple make open messaging in the near future is the threat of the EU mandating it via the Digital Services Act. And those platform rules apply equally to any app with more than 45 million people - so iMessage, Whatsapp, Messenger, Instagram, Tiktok, Twitter, etc.


It seems likely to me that the site isn't particularly intended to be effective in making Apple fix their integration with non-iMessage texting. It's intended to be effective in raising awareness that Apple is deliberately doing a lousy job of integration with non-iMessage texting.




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