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> "You need to have discipline in the first place to “just do it” consistently. [...] If they were able to “do it” consistently despite lacking consistent motivation, they wouldn’t have a problem in the first place."

From Willink's perspective (interpreted charitably), there are many situations where it's useful to "just do it." For example, say you want to do a task, but you want to get comfortable first because you're anxious. You can watch a funny video or browse the internet to calm down, read a motivational blog post, and do various chores to 'get in the mood.' Then hours pass by, and you still haven't started the task.

A better solution is to start with the action causing anxiety, expecting the shift in mood to follow the action (before trying to change your mood first), which is supported by recommendations in cognitive-behavioral therapy (CBT). Actions first, mood follows is a good, actionable insight supported by CBT counselors.

> "For those who lack enough motivation, which is the situation the advice is supposed to address, I don’t see how it helps."

If you're disciplined despite lacking motivation, you can improve your physical health and earn better career opportunities, letting you earn more and have more freedom. Therefore, by focusing on actions more than motivation, you can improve your circumstances. This is a charitable interpretation of Willink's perspective.

However, my personal view is moderate. Motivation does matter, because it reduces the amount of willpower needed for work, and lets you choose the right tasks and goals to work toward. Though in any case, action before changing your mood is perfectly actionable advice.




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