I've seen so many companies in multiple domains including consulting firms be so proud of their software they try to sell it on the open market. I've also never seen it succeed.
Whatever you have to say about Capital One as a bank or as a software company, they are absolutely top tier when it comes to marketing. At least B2C marketing. If they succeed at this it will be on the strength of their marketing.
Why would I spend 100x the cost to buy an internally developed solution that is barely an MVP product when I could buy a market leading, polished, SaaS product from a vendor who takes me out to dinner and ballgames? They also have implementation and professional service teams to help install said product quickly and efficiently, and many third party consulting firms if I need even more help (they take me out to dinner too!).
Oh, also the vendor doesn't yell at me like the internal IT teams do :)
Quite the conundrum for sure!
Would love to know which execs approved this at Capital One and what happens when they leave and everyone's air cover is gone?
> Why would I spend 100x the cost to buy an internally developed solution that is barely an MVP product when I could buy a market leading, polished, SaaS product from a vendor who takes me out to dinner and ballgames?
Whatever you have to say about Capital One as a bank or as a software company, they are absolutely top tier when it comes to marketing. At least B2C marketing. If they succeed at this it will be on the strength of their marketing.