I see they’ve already mastered the enterprise software technique of a “screen-by-screen video” that shows zero actual screens of the actual product, just a series of animations vaguely indicating business processes that are efficient & scale & managed etc.
My number one pet peeve in the sales cycle. We just docusigned to switch to a new platform - 50% of this was because their demo and other videos ACTUALLY SHOWED THE PRODUCT and they had youtube playlists with more!!
How else do you get people to sign and/or pay for dogshit you haven't even built or battle tested yet? (if you're offended, I'm talking about your product)
