Yes, very much this. I had never considered working for Shopify, but I would, even at under market rates, because they’ve publicly demonstrated they treat their team humanely. This is invaluable, from a corporate culture perspective.

This would also be a good time for CEOs to be paying very close attention on what works and what doesn't work so well.

The economy's suffering a whiplash of missed expectations and that's going to cause pain. How pain gets spread around is what differentiates companies in times like these.

There are companies still growing in this economy and who are actively hiring.