One feedback I have is that it seems like emails are just getting less and less read. They don't even make it to the main inbox for gmail users. I don't know how to reach people other than just hitting them up on Twitter but this is also tough since most people don't use Twitter actively.
I'm worried because if it gets tougher to reach people via email (you sure as hell not going to do it via cold calls), you are really left at the mercy of giant ad networks. Also if people are spending less now, its going to become even more costly as the number of people waiting to put their ads in front of you is always going to be there.
Just overall concerned about the state of the economy
Email marketing is a behemoth and showing no signs of slowing down. It’s a fine market to be in.
For sure, if your goal is to find some famous person and contact them directly, Twitter might be the better tool. But if you want to convert a one-off purchase into a repeat customer I think email will stay the best channel for that (at least for many, many businesses) for a long time
I'm worried because if it gets tougher to reach people via email (you sure as hell not going to do it via cold calls), you are really left at the mercy of giant ad networks. Also if people are spending less now, its going to become even more costly as the number of people waiting to put their ads in front of you is always going to be there.
Just overall concerned about the state of the economy