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I used to be a bar manager 16 years ago and would often see the Anheuser-Busch marketing rep for our region out and about, and she would never fail to use her corporate credit card to buy me some free drinks. I liked that form of marketing.



I liked it when they took me to Nashville every year. I went exclusive.

I could have flown myself to Nashville every weekend. But they made me feel special with a plane ticket and a few bar bills.

I guess it's the difference between 'marketing' and 'sales'.





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