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An observant person knows that in any corporations there are things that are not to be written or implied, some are implied are others are written.

"We should enter soon into the home appliance market" can mean "We have already privately discuss that we need to enter the IT equipment at home so we can gather home consumer habits at home not observable through purchase, credit card data and internet tracking".

It requires a very detailed investigation of written documents, chats, management actions, private accounts, cross checks and all to really understand what such documents mean.




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