This company will bring personalized ads to the highway, bus stops, malls, and restaurants. They will make a lot of money and use most of it to record what we look at and how long, and store it forever.
I predict that these ads will eventually be like Tiktok. Every moment that your eyes pause on an ad will be recorded. They will use the data to pick videos that are better at holding your attention. The videos will be super interesting or shocking, with ads interspersed.
Eventually, the system will use deepfake tech to insert ad content into your tailored videos. As you walk past a shoe store, your eyes linger for a second on a particular shoe style. Half a block later, the bus stop ad shows the latest Tiktok fad video but the people are wearing the shoe style you looked at.
Eventually, the video ads will cause a lot of vehicle accidents and will get banned on roads. Then the billboards will show static ads, but still personalized and still recording your gaze as you drive by.
Some people will die from exposure after standing in front of ads for too long. There will be lawsuits. School districts will sue to have the adboards removed from near schools. Vending machines will let you pay by watching ads.
The ad companies will categorize people as desirable and undesirable. When an undesirable is standing in front of a billboard, the system will show a blank screen or a disgusting video to make them leave.
With so much face & eyeball data, the billboards can pick audio or a video+audio tracks to maximize their income. A group of teenagers are watching a music video on the board. The audio suddenly switches to an ad for expensive men's clothing, just as a wealthy man walks around the corner in earshot of the board.
Directional audio tech will add personalized audio to the adboards. Adboards will increase volume to reach people across the street. Cities will get much louder. Vandals will use spray glue to damage directional audio systems.
Personally, I don't want my physical movements and eye gaze recorded. Only regulation can prevent it. We need regulation now, before the companies get too powerful.
> Eventually, the system will use deepfake tech to insert ad content into your tailored videos.
I just had a horrible premonition of every billboard you walk past using a video of your crush or dead mother to address you by name and tell you to buy an SUV. Then the following cries of "but you agreed to it when you agreed to facebook's TOS so you could sign in to the doctor's office it'a voluntary" when you complain.
A little part of me wants to see something like this just to see the counter culture develop with eye-tracking countermeasures. Imagine mirrored eyes like Molly from Neuromancer...
I predict that these ads will eventually be like Tiktok. Every moment that your eyes pause on an ad will be recorded. They will use the data to pick videos that are better at holding your attention. The videos will be super interesting or shocking, with ads interspersed.
Eventually, the system will use deepfake tech to insert ad content into your tailored videos. As you walk past a shoe store, your eyes linger for a second on a particular shoe style. Half a block later, the bus stop ad shows the latest Tiktok fad video but the people are wearing the shoe style you looked at.
Eventually, the video ads will cause a lot of vehicle accidents and will get banned on roads. Then the billboards will show static ads, but still personalized and still recording your gaze as you drive by.
Some people will die from exposure after standing in front of ads for too long. There will be lawsuits. School districts will sue to have the adboards removed from near schools. Vending machines will let you pay by watching ads.
The ad companies will categorize people as desirable and undesirable. When an undesirable is standing in front of a billboard, the system will show a blank screen or a disgusting video to make them leave.
With so much face & eyeball data, the billboards can pick audio or a video+audio tracks to maximize their income. A group of teenagers are watching a music video on the board. The audio suddenly switches to an ad for expensive men's clothing, just as a wealthy man walks around the corner in earshot of the board.
Directional audio tech will add personalized audio to the adboards. Adboards will increase volume to reach people across the street. Cities will get much louder. Vandals will use spray glue to damage directional audio systems.
Personally, I don't want my physical movements and eye gaze recorded. Only regulation can prevent it. We need regulation now, before the companies get too powerful.