I don't think there's any such thing in the universe as "unlimited." ;)

But seriously, if you're using the phone on Wi-Fi, which is where the vast majority of people use their phones, then the only cap is the one on your broadband connection (usually at least 200 GB). I would suspect that for greater than 97% of cell phone subscribers, Republic's data limits are not going to be an issue.

And frankly, I think it's high time a new carrier disrupted the AT&T/Verizon/Sprint/T-Mobile oligarchy.

If I remember right, the way it worked out back in the days of AT&T's original unlimited iPhone service plan was that basically everyone was paying higher prices in order to subsidize a very small number of YouTube addicts whose 3G bandwidth usage was larger by an order of magnitude or two. Keeping that kind of user off the network would be a key part of making prices reasonable for everyone else.

The big difference here though is that the "right to boot you" only applies to the cellular data.

If you stay on wifi all the time, it really is unlimited (or at least that is what their site would have you believe).

I'd rather be "booted" than handed a $2000 cell phone bill.