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Or they’ll realize there’s a market of people who don’t want subscription services and they’ll price their car at a profit making level without subscriptions…


...which will still lead to lower profits than if they instead tried to push into the higher-margin section of the market. The Innovator's Dilemma, you know?


Sure, but there’s competition in the subscription car space, just because you make one doesn’t mean it will sell. Businesses will make products that people want when they are in competitive markets.




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