Amazon has a problem of over-optimization. They treated everything as tiny optimizable problems, including hiring. Now they hire only people that optimized themselves to pass the interviews, who then optimize to climb the ranks but don't bring that much to the behemoth. And it is the same for many of their products, optimized for artificial markers and slowly becoming irrelevant. The search engine of the store is a perfect illustration of that. And the sellers on the platform as well.