This is somewhat of an aside about Target, but I've noticed that their inventory has moved significantly upmarket in the last 10 years or so. Their long-term strategy appears to be distinguishing themselves from the "bottom-of-the-barrel low-cost stuff" market and settling in a "low-cost but still decent stuff" niche.
Thing is, even Walmart vets their inventory. This problem has been going on long enough that I've been telling friends & family not to purchase anything that goes on or in your body from Amazon due to counterfeit issues. Whereas, with Walmart I am pretty well assured that if I buy a can of green giant corn it's actually produced by that company.
Sure, it's definitely possible for counterfeits to sneak into their supply chain, but that is only possible via employees or suppliers defrauding Walmart. Walmart also loses on this, so they are incentivised to audit and prevent this, since they actually hold and own the inventory. Whereas Amazon has zero incentive (or ability) to audit their supply chain, since the inventory they hold is actually owned by someone else. [aside-yes, I know that frito lay, nestle, etc actually own their inventory in Walmart and just merchandise the space]. Target definitely has moved upmarket, but even their low cost competitor has far tighter controls than Amazon.
I would even speculate that Walmart has less likelihood of counterfeits in the supply chain than target, having been tangentially involved with a vendor getting into each retailer. Walmart is incredibly mercenary with their suppliers, and due to their size they can get away with very onerous terms. I tend to dislike them for this, but I will admit I'm impressed with their supply chain management and they certainly don't leave opportunities for fraud available to their suppliers.
Yep, and they also don't fulfill those orders fro Walmart stores. 3rd party seller orders are shipped outside of their logistics chain.
Id argue that the marketplace is still a strategic misstep, but I understand why they did it. Managers want to show they are keeping up with Amazon, and the only way to offer the selection they do is to allow 3rd party sellers.
However, for physical inventory in a Walmart, that is a different thing entirely. Plus, who shops at Walmart online? I have family who are enamored with their online ordering (physical store pickup) and they all have complained about the 3rd party sellers. To a person, they have all said 'if I want to have stuff shipped to me, why wouldn't I use Amazon?'
Amazon is currently banking on their generous return policy and favorable customer service. Most of what they sell is available on AliExpress, but good luck returning something ordered direct from Ali. I don't want to speculate on Amazon's downfall, since they have a dominant enough position to coast for decades, but it seems to me they are making fundamental business mistakes. Most of my peers treat them as a place to order cheap crap, I get the feeling that consumer sentiment is that stuff ordered fron Amazon is even lower quality than Walmart. But direct to door is convenient, and they have enough inertia to last a long time before failing.
Heh, I feel like that has been Target's target demographic (excuse the pun) for at least 20 years (I don't have anecdotal evidence before that). They have things that aren't designer/high cost, but at the same time are not bottom of the barrel low cost things.
