Will it? If they do this right it won't. There is a large cost running a data center. So long as long as there is competition they are better off with experts doing computers while they focus on logistics which is what they do well.
Of course they should make some effort to ensure there is competition. That means they are careful to ensure more than one provider exists even if it means taking a slightly higher priced option. Also contracts end early if the company is bought out. (that is if AWS, buys google cloud - see above about ensuring there are competitors in the market)
> Of course they should make some effort to ensure there is competition.
My guess is, we'll rather see some consolidation, like in every other segment. Which also means considerable expenses for the remaining players, who will experience increasing need to regain some by pricing. As theses players are sharing roughly the same boat, this will show quite naturally some characteristics of an oligopoly. At the same time, self-managed infrastructure will have become a rarity and costs of reintegration are prohibitive, which should allow for some elasticity in market prices. Also, any investments towards reintegration won't show results during the turn of current management, minimizing chances for this to happen, yet again. (This is not a level playfield anymore.)
Of course they should make some effort to ensure there is competition. That means they are careful to ensure more than one provider exists even if it means taking a slightly higher priced option. Also contracts end early if the company is bought out. (that is if AWS, buys google cloud - see above about ensuring there are competitors in the market)