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> And tbh I have more trust in the reliability of the infrastructure behind FB ads than in the spaghetti PHP code written in 2005 by a contractor for those pharmacies, or in the windows XP/vista computers that their employees use.

You are comparing security in response to an issue about privacy. Facebook's security around data that they shouldn't have in the first place is irrelevant.

Additionally, even a contractor today still could not create feature parity with Facebook as they do not have the network effect of Facebook. That's assuming the company/contractor would even try to build all of it themselves.




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