Yes. Humans make decisions based on feeling and intuition, and most people then check the decision for any glaring errors by using rules of thumb, and, in rare cases, reasoned logic. But nobody makes decisions based on logic. We all just have opinions, and later, when pressed, find “reasons” to keep them.

See also this discussion about how to choose a phone:

https://news.ycombinator.com/item?id=21656790#21661157