> Google Analytics 4, its successor, does not log or store IP address at all.
The fact that it receives the IP address at all renders it illegal in Italy, and probably anywhere GDPR is in force. And IP address truncation doesn't get you anywhere; it's Google that does the truncating, so the whole address is actually sent to Goo, by which time it has departed from GDPR jurisdiction.
The fact that it receives the IP address at all renders it illegal in Italy, and probably anywhere GDPR is in force. And IP address truncation doesn't get you anywhere; it's Google that does the truncating, so the whole address is actually sent to Goo, by which time it has departed from GDPR jurisdiction.