I am no EU citizen, however live in Europe and do tech startups. I welcome GDPR as well as this ruling.
It's unethical IMO to send personal data to countries that have weak privacy laws without making it absolutely clear to the user. Which is rarely the case with GA right now.
I switched most my projects to shynet, for me personally that's more than enough information and I have zero worries about tracking and know that some users appreciate my approach.
Edit:// even before GDPR became a thing I worked with several companies who had strict rules about hosting in Europe or even more explicit not hosting in the US.
It's unethical IMO to send personal data to countries that have weak privacy laws without making it absolutely clear to the user. Which is rarely the case with GA right now.
I switched most my projects to shynet, for me personally that's more than enough information and I have zero worries about tracking and know that some users appreciate my approach.
Edit:// even before GDPR became a thing I worked with several companies who had strict rules about hosting in Europe or even more explicit not hosting in the US.