What's reality shaping and why will it be a concern?

There’s a Philip K Dick line that goes - “reality is that which, when you stop believing in it, doesn’t go away”.

Reality shaping is like that - but coercive and in reverse. How much do I need to nudge your perceptual world with ubiquitous, desirable lizard-brain augmentations before you stop believing in reality?

I mean, we already have religion, advertising, and "influencers" so I guess this is a current problem. With VR, at least it will be obvious when headset is on.

A problem as old as humankind.

Ideally, one would attempt to tie the user’s livelihood to the platform to keep them engaged.