> It's not perfect but it's better than nothing from a marketing perspective.
From some spot-checking of Klout scores of people I know, I'm not sure it's better than just a raw follow count. The number is really bizarre. For example, one of my friends who never uses Twitter, has a dozen or so tweets and 2 followers, and generally isn't active elsewhere in social media either, inexplicably has a fairly high Klout score. I'm guessing some sort of issue with normalization or small data sets.
From some spot-checking of Klout scores of people I know, I'm not sure it's better than just a raw follow count. The number is really bizarre. For example, one of my friends who never uses Twitter, has a dozen or so tweets and 2 followers, and generally isn't active elsewhere in social media either, inexplicably has a fairly high Klout score. I'm guessing some sort of issue with normalization or small data sets.