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I think the main issue for these sites is reliability. I still remember many URL shortening services that sprung up in the last few years, before quietly going offline...URLtea is an example.

People use tinyurl because they know the links will stay active, at least for a long time after they are posted.




So is tinyurl too big to let fail?

Spread the links around shortening services-- it's not like we need every URL you ever shortened to work forever.

Also, some sites (like our little ri.ms site) also create a tinyurl for you so you can have those to fall back on if you need for whatever reason.




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